4min chapter

Social Media Marketing Podcast cover image

YouTube Content Strategy for Businesses

Social Media Marketing Podcast

CHAPTER

How to Create Relaxing Content for YouTube

YouTube is about building trust with people, and we want to have in mind their reasons for watching. What does YouTube serve up for me? What are they going to give me as what type of content the algorithm thinks that audience wants? That's very similar to the blanks. Yeah, I wanted to escape for example, right? Yes. And you would think going into it that, well, hey, if I'm a business, do I really want to create relaxing content? No, I want people that are ready to purchase. So this is kind of interesting, because if I think about what I'm hearing you say, people are going to YouTube to relax, to feel happy to

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