WTF is with Nikhil Kamath cover image

Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay Subramaniam & Sajith Sivanandan

WTF is with Nikhil Kamath

CHAPTER

The Importance of Short Form Content

Short form gives you a higher likelihood of success. Probably quicker dopamine hit. As an independent creator, you have a much bigger shot tomorrow than you ever had yesterday to find an audience completely agree. And I think for that reason, exactly resonating with what you said, content is getting shorter but it's also moving very quickly away from text to video. Oh, yeah. Over short. Yeah. If I'm not wrong, we can double click on this. Just have a look at the numbers that media net is doing back in the day. How much money a brand or a corporation you or a movie used to spend on promoting on media net versus online platform?

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