24. How to Get the C-Level's Attention
Practical Prospecting
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How to Make Your Prospect the Star of the Story
When you're selling to other people, who do they care about at their company? And I think I learned this from Luke Repping actually who he used to work with. They want to look good to their own management. So how can you make that attractive for them in those specific moments where they can like look like that employee that looks like the star of the hero of where they're working so that can reach at any level individual contributor, manager, or even sea level too,.
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