2min chapter

Clearer Thinking with Spencer Greenberg cover image

Learning and Goal-Setting (with Michael Simmons)

Clearer Thinking with Spencer Greenberg

CHAPTER

How to Oversell Your Expertise

I really am someone who believes that most people are capable of significantly more than they're doing right now. And I think where I think marketers have gone wrong, I'd say is drastically overstating how easy it is. It just takes a large amount of time to develop that expertise and so that feels unethical of overselling.

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