2min chapter

Who? Weekly cover image

Isabela Merced, Rachel Chinouriri & 'Clairo Shade'?

Who? Weekly

CHAPTER

Punk Bunny Coffee: A Journey of Sobriety and Branding

This chapter explores the branding of a coffee product inspired by a punk aesthetic, led by a mascot that contrasts alcohol with sobriety. It delves into the personal journey of a former rock star and how his past influences his current values and interests in technology.

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