Every aspect of a user's web experience can be tested. You need to divide your traffic into sort of strategic lane that tit it saved for those big, important tufts That may have a longer up front development time and run time. And then another, you know, the ority of tor traffic, depending on how much traffic you have,. maybe 75, 80 % of your traffic you're running those continuous optimization, operational type tests. But pricing elasticity is an amazing test to run, offer type can be incredibly powerful, you bet. If you don't set up your test in a way that each a recipe gives you a different answer, they won't work. So i really feel