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Episode 1 - How To Make Paid Social Ads Work for B2B SaaS with James Winter from Brandfolder

SaaS Marketing Superstars

CHAPTER

AdWords Analytics - What Are Your Favorite Tools?

visible is a tracking pixel and it allows you to really granularly report on ad performance within Salesforce. It's almost crazy that there are any B2B SaaS companies that have raised a series around that don't have visible because I just don't know how else you're tracking stuff, really. The other really helpful thing about it is that it tracks pre and post conversion activity and combines them. All of that activity that someone's doing on their website, like visiting a pricing page, visiting a product page. And then let's say they read an e-book a week later and then they do a bunch of stuff after they read the e-book, all of that

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