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#87 - Elad Gil

Y Combinator Startup Podcast

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Is Content Really King?

If you're building a consumer social product then there's probably mechanics built into the product itself that caused it to spread. Sometimes things spread a bit organically and then you kind of use it through different tactics. So I think the best companies actually focus on aggressive distribution early. And those stories are never told. People always say oh these things just grew organically and isn't amazing but almost every company that's ended up in tens of billions or hundreds of millions of market cap have been very aggressive about distribution from their earliest days.

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