In the last decade, what we've learned in neurology laboratories has completely transformed our understanding of habits. And we now know how to change them. In labs, they can actually do this almost like flicking a switch. There's people who give up cigarettes and lose 30 pounds, and companies that completely transform themselves because they target their habits. We're not prisoner to them. So what's the key to changing your habits? I think most people are programmed to think about habits as something that we're kind of powerless over," he says.

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