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Building a Healthy Self-Employed Ecosystem—with Jeffrey Shaw

Craft of Consulting Podcast

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How to Inspire Referrals

The number one metric every business owner should look at is retention or loyalty rate, whatever you want to call it. I say at least 50% of your business should come from referral or repeat. One of the best times for consultants to ask for referrals is when you just start working with somebody and you say, "I can see that we're going to have a really rich experience"

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