What next for Channel 4?
The Media Show
00:00
Channel for Is a Problem, Is It?
Channel for's approach to ip is one of channel for's main problems. For example, lord grade, michael grade argues, channelfor has to look at the ip issue. If you don't hold the ip to your biggest hits as a business, fundamentally, as streaming continues to dominate, that undercuts your endeavours. But we have not found it an impediment to our business to not own that ip permanently. We have those shows for three years in agreement with pack they run them all on our linear service, and we run them all in our streaming service. And we make money from advertising through those shows.
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