The Impact of User Demographics on Prediction Markets

Gamblers on prediction sites like Polymarket and Kalshi are already trying to cash in on Taylor Swift and Travis Kelce’s engagement — betting on everything from their wedding timeline to her next single.

On today’s Big Take podcast, host Sarah Holder sits down with Bloomberg personal finance reporter Francesca Maglione and wealth reporter Annie Massa to dig into what a high-profile engagement can teach us about the rapidly growing predictions industry, the challenges with regulating it and who’s investing in its future.

An earlier version of this episode included an incorrect reference to an investor in prediction markets.

Read more: 

• Taylor Swift Engagement Ignites Bets on Super Bowl and a Baby
• The Taylor Swift Wedding Trade

See omnystudio.com/listener for privacy information.