Affordability project: rethinking 'average' transaction price

Today's show features:

- Stephen Hill, Managing Partner at Oakes Auto Inc

- Dave Thomas, Director of Content Marketing at CDK Global

- Greg Smith, Vice President of Operations at Leavens Automotive Group

This episode is brought to you by:

Experian – In the past year, 85% of dealers have suspected or confirmed fraud cases, primarily due to income fabrication and forged documents. The fix? Experian Automotive's Fraud Protect. Fraud Protect quickly and easily validates customer identities and documents with zero disruption to your sales flow or the consumer journey. Learn more at: https://www.experian.com/automotive/fraud-protect

Dealer Video Excellence Challenge, presented by Covideo – enter the contest by submitting your videos for your chance to win $1,000 and 3 months of Covideo access here: https://2tqce38uozv.typeform.com/to/KEOuOixJ

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