Plant-Based Beverages | Maya French
The Proof with Simon Hill
00:00
From Juice to Protein: A Business Evolution
This chapter narrates the transformation of a juice-focused business into a successful plant-based protein drink brand, addressing initial market challenges and a pivotal shift due to lactose intolerance awareness. The speaker emphasizes the importance of consumer feedback and product evolution, showcasing the innovative aspects of their new beverage, such as its low sugar content and diverse flavors. Additionally, the conversation hints at future expansion and the unique dynamics of a remote-working team driving the brand forward.
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Transcript
