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The Art of Negotiation: The Balcony and The Bridge | Dr. William Ury

The Art of Charm

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Negotiation through Victory Speeches and Imagining Success

This chapter explores the strategy of writing victory speeches for both parties in a negotiation, using the Trump-Kim meeting as an example. By understanding the other party's needs and framing a positive outcome from their perspective, conflict can be avoided, guiding negotiations towards a mutually beneficial resolution through empathy and understanding.

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