#275-The Google Ads Path to Amazon Success - Proven Strategies for Increased Sales with Tyler Gregg
Wizards of Ecom
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Google Ads - How Long Does It Take to Work?
With Google, ACOS is important. It's a leading indicator, but you're filling the funnel. With Amazon ads, we know that like, I think the average Amazon ACOS is like 27% or something like that. And it's very, very accurate. But just know that whatever you see, it's likely actually better because they're still working on some attribution issues. There's iOS issues that also impact the accuracy of tracking. Consumers purchasing path is very complex, especially from external traffic.
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