How to Be Persuasive by Google's Group Product Manager
The Product Podcast
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How Framing Affects Your Arguments
framing tends to determine what we see as default or normal. The vast majority of people are content to let the form tell them what normal is and then do the normal thing. We consistently assign more risk and regret to acting than to failing to act. All else equal, you would rather not take that risk. So unless you have a preference, you're gonna go with default.
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