Google's AI-Powered Product Recommendations

Google demoed a search for I think commuter bikes, good bike for five mile commute with hills. Now in this search result you have Google shopping listings right at the top of the page so ahead of the generative AI result and then it has some product listings underneath. These product listings come from Google's shopping graph. So actually for marketers in the long run this is more of a sort of status quo thing than it is a massive disruption to their workflows.