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Courage Matters More Than Fear, Right?
When we think about courage, it has to be paired with values, or else it's just jumping out of an airplane for the hell of it. On a spectrum, it matters who you're doing it for, and it matters what you're Doing It For. I contrast this with the decision of the coof c v s several years ago to stop selling cigarettes. Write this something that cost the company several billion dollars a year in revenue. Do they both require courage? Yes, because there's uncertainty.