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Building a people-centric culture: from employees to contributors

The Duct Tape Marketing Podcast

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The Shift from Command and Control to Collaboration

This chapter discusses the paradigm shift in the employer-employee relationship, emphasizing the new balance of power and values. It explores the transition from viewing work as a paycheck to seeking appreciation for contributions, with insights from an annual survey. The chapter also discusses the accelerated remote work trend due to the pandemic and the need to redefine language around employees.

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