The Uncoolness of Apple

I tend to think most things Apple do are pretty cool, but there's no way I want to watch Tim Cook doing it because I know how bad that'll be. He also has the problem of not quite passing the Maryland point of being uncool enough that he becomes cool again. Which Bill Gates does. Whereas it's like watching him in carpool karaoke, my feeling was, oh God, you're inches away from the Maryland point, but on the wrong side of this.