Data Culture and Business Culture

When we talk about data culture, really, all that means is you've got a culture where data is used to help make your decisions. And the business culture needs certain facets, I think, to be able to use data to help make it drive its decisions. Things like collaboration, things like innovation, things like pace, things like urgency are business cultural norms and traits and values and behaviors. You can't look at data culture if we're going to call it that and business culture separately. It's sort of this juxtaposition of value and winning ugly and teams and culture.