444. A Simple “Pricing Hack” to DOUBLE Your “Paid in Fulls” + Increase Close Rates By 10-30% (Without Changing Anything About Your Program)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
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How to Price a Coaching Program
The average person really wants to save more money even more than they want to make money. When people hear the investment is, I'm sorry, if you want to save 20%, which is $780, you can pre pay today up front, which is just 31 20. The psychology of this is interesting because here's what happens. You're clearly stating how much the prospect will save. And it uses the word number two, using the word pre pay instead of the negative connotation of paid in full. It's using an assumed close. So right away, they're thinking, okay, do I want to do the paid in full or do I Want to pay this across six months?
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