The Anycast with Matt Levine cover image

The Relationship Acquisition Model: Rethink Your Customer Acquisition Strategy with Gord Vickman

The Anycast with Matt Levine

CHAPTER

Navigating the Early Podcasting Journey

This chapter recounts the personal experiences of notable figures in the early days of podcasting, highlighting their initial challenges and the evolution of their shows. It emphasizes the importance of relationship-building over advertising, illustrating how long-term audience engagement is key to customer acquisition. Through humorous anecdotes and reflections on the nature of interviews, the chapter also discusses the role of word-of-mouth in driving traffic and the complexities of measuring podcast effectiveness in marketing.

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