Blizzard's Evolution: A Story of Impact and Challenges

This chapter explores the complexities of documenting Blizzard Entertainment's storied history, focusing on its ascent and influence within the gaming industry amid corporate shifts and cultural changes. It highlights key figures, explores the evolution of the company's branding, and discusses significant moments such as the launch of World of Warcraft and the struggle with the Titan project. The speakers also address the intricacies of book publishing and marketing challenges, particularly in reaching the gaming audience effectively.

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