Navigating Future Trends Post-COVID

This chapter explores the role of a Futures Director in transforming insights into actionable foresight amidst cultural and technological shifts driven by COVID-19. It dissects the nuanced implications of pandemic-induced trends, emphasizing that many observed changes may revert to typical patterns, while others will evolve gradually. The discussion also highlights opportunities for innovation and resilience in society, countering predictions of drastic shifts in work and retail dynamics.