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Rory Sutherland – Moonshots and Marketing - [Invest Like the Best, EP.191]
Invest Like the Best with Patrick O'Shaughnessy
What's the Difference Between a Regular Moon Shot and a Psychological Moon Shot?
The author talks about the difference between what a product or service is and how it makes you feel. He argues that if we want to build great businesses, we should focus more on the latter. Apple was one of the first companies to ask 'what does this make me feel?' rather than just asking for an answer in terms of function....
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