4min chapter

The $100 MBA Show cover image

MBA65 Guest Teacher: Brennan Dunn – How To Price Your Services

The $100 MBA Show

CHAPTER

Strategic Pricing: Positioning Value Over Cost

This chapter explores how to price services by focusing on the value they provide to clients, including strategies like anchoring costs and creating package options. By positioning services as investments rather than expenses, providers can enhance client relationships and increase perceived value.

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