Matt McGarry: How to scale a newsletter with Facebook ads
The HeyCreator Show
How Many Ads Do You Need to Start With?
A lot of people will wait until they know a little bit more about what the lifetime value is of those readers. So that's something you want to develop as you grow your list and as you get sponsors or you monetize in another way. Don't focus on lowering your acquisition costs by 10x, focus on raising your LTV by 10x. The Morning Brew has so many different newsletters and products online courses. They're able to pay more for a subscriber and grow faster because the LTV is much higher.
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