Is the Price of Milk Going Down?

There's an example whereby just because costs have been cut, things shouldn't be se brated. Another example is in the super size fyou got a theatre to day or seven 11, you find the supercise cola containers. It they've given them discretion. But now, if you ask those utilities to make the investments, bulls are going to start going up. He's got to make the call how to phase in the investments that should have been made but doing it in such a way that it doesn't cause a shock to the system.