The Disney Deal, Zaz’s MFN & Lax God Paul Rabil
The Varsity
Navigating Media Partnerships in Professional Lacrosse
This chapter explores the strategic media rights deal between a sports league and NBC, emphasizing audience demographics and engagement with digital platforms. It delves into the transition from NBC to ESPN, examining how storytelling and data influence lucrative broadcasting agreements. Additionally, the speakers discuss upcoming events aimed at engaging young fans and enhancing visibility for the league.
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