It's Not the Car cover image

Why is Racing So Boring on TV?

It's Not the Car

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Revamping Motorsport Engagement

This chapter discusses the disconnect in motorsport between technical focus and fan engagement, drawing on historical insights to emphasize narrative and human drama in racing. It critiques the corporate approach in racing organizations that has hindered genuine connections with fans, especially younger audiences. The conversation highlights the importance of accessibility, storytelling, and education in attracting and sustaining interest in the sport.

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