#65 - Video marketing for B2B tech growth with Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Future of Video
Video feels like the natural next step that a lot of marketing teams are going to be looking at in housing so yeah exciting and I guess that kind of segues nicely on to the final question which is just where you think the future of video is heading. Tyler: There's been much this great shift to almost more conversational style video content that companies are producing for a number of different areas of the funnel or different channels. We're also seeing over the last couple of years this rise of episodic video based series that companies are investing in particularly in B2B.
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