In your books and coaching, you actually talk about the unconscious habits of highly successful people. What do you mean by this? It's great that you mention that, john, and i, my inspiration for getting into this industry 25 s ago, was, in fact, doctor stephen covey. And what i realized overtime was, as i was using those and studying all those methods, i said there's still something missing. There's something that they're just not telling us. We call it now the power habits of unconsciously successful people. About five % of the human brain is in the conscious or the conscious mind, right? Meaning we what we're doingwe we consciously think about it

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