The How Doesn't Win the What?

The how doesn't win the what does, and to get good at it, you've got to explore the what. Here are three ideas for a new company that would help parents sleep better when they can. Could i find and interview 15 customers who really feel the pain this week? I honestly don't know. There might be people working on a start up who should be doing more awareness of their problems. It all feels like it kind of feels like it comes down to tht stuff needs to be done.