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Jay Abraham is one of the world’s preeminent business growth strategists, renowned for his ability to uncover hidden assets, overlooked opportunities, and underutilized resources within any company. With a career spanning decades and over 1,000 industries, Abraham has become a trusted advisor to Fortune 500 giants, entrepreneurial startups, and everything in between. Nicknamed the “$50 Billion Man” for the immense value he’s helped generate, he’s revered not just for his marketing genius, but for engineering profit breakthroughs that transform stagnant businesses into category leaders. His work continues to shape the thinking of top executives and marketers around the globe.
➡️ Show Links
https://www.instagram.com/realjayabraham/
https://www.youtube.com/abrahamadvantage/
https://www.linkedin.com/in/jayabrahamofficial/
➡️ Podcast Sponsors
Hubspot - https://hubspot.com/
Vanta - https://www.vanta.com/scott
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➡️ Talking Points
00:00 – Intro
01:36 – What Jay Really Does
03:01 – Jay’s Backstory
12:36 – Understanding Today’s Consumer
23:02 – Break Buyer Beliefs
25:27 – Sponsor Break
28:37 – Best Preeminence Example
32:07 – KPIs vs OPIs
34:52 – Entrepreneur Blindspots
48:36 – Escaping Linear Thinking
54:18 – Sponsor Break
56:30 – Winning Big Deals
1:00:11 – When Innovation Fails
1:04:02 – What Drives Jay Today
1:11:18 – The One-Trick Trap
1:20:49 – Why Most People Don’t Stand Out
1:22:27 – Go the Extra Mile
1:24:28 – Jay’s Final Advice
1:31:22 – The #1 Lesson for His Kids
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