i would talk to companies about what a ritual is, and the r o i of rituals. Some people still wouldn't necessarily be able to articulate what the ritual is. So i came up with this question: When do you think employes at chipole feel most chipole ish? Every time i asked it, person was like, i got it. That's my ritual. And so, yo, rituals, i mean, you kind of said it yourself, it gives this feeling, this sort of primal, this is us coming together. Is that it sticks, and you don't force people to do it,. And make makes people feel part of something bigger than themselves. For now

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