4min chapter

Secrets of Successful Advisors℠ with Ken Haman cover image

Targeting Uniquely Successful Families with a Gifting Capacity Analysis

Secrets of Successful Advisors℠ with Ken Haman

CHAPTER

Understanding Asymmetric Risk and Creating a Referable Message

This chapter focuses on the concept of asymmetric risk, the significance of having a referable message, and the need to address client issues and differentiate from other advisors.

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