RV E10 - C-Suite Alignment, "Arguments" Against Self Reported Attribution, and More... | Best of TikTok Live
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Is It Because Our CMO Sucks?
On the marketing side, if you wanna solve that, go figure out finance. Learn and understand strategic finance, FP&A, start doing some modeling and scenario modeling. The best way to get alignment with someone else in your team is to be able to think like they do. In the experimental phase, should you use paid social to distribute content to speed up learnings? So I'm not sure that accelerate learnings is the right way to look at this.
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