#8: Where's the Barbie business pop? Why brands beat marketplaces
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TikTok's Business Model: Live Shopping
TikTok is a live shopping curation affiliate business. Live shopping is huge in China, but it's never really taken off here. It's literally just QVC, social QVC. Slo: Don't people have better shit to watch? No, they don't. Sam: This is what show thinks will take it to the moon.
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