The Gartner Sales Podcast cover image

Sales and Marketing Alignment in the New Commercial Engine, with Kristina LaRocca-Cerrone

The Gartner Sales Podcast

00:00

How Marketing and Sales Can Work Together to Deliver a Better Experience

I'm absolutely a huge proponent in finding small ways to pilot. Just one thing, what is the smallest thing that we could do differently to start to understand together how this could work for us. I can give you another example. Another company that we profiled get a sort of we just wanted to just choreograph time value engagement. We're marketing and sales were jointly working together to co create a customer point. That's a really unique kind of three way perspective,. including the buyer in that view, as well as marketing and sales.That's fantastic. Christina, I really appreciate sharing that with all of us today. Now, I think you know what I'm going to ask you next

Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner
Game Changer
Gpeeps78
App Store
I cannot recommend this app enough. It belongs in my top three AI apps. It’s that good!
The game changer for learning from podcasts!
Nelson
App Store
I used to use a different app that was able to save excerpts from podcast and really enjoyed it. I could listen to the podcast and quickly save things that I wanted to come back to later. Snipd take this to a whole new level with AI integration, creating summaries of podcasts and summarizing the main takeaways from what I’ve saved and snipped. I really love how it helps me prioritize what podcast to listen to with it summaries & deep dives.