Sales and Marketing Alignment in the New Commercial Engine, with Kristina LaRocca-Cerrone
The Gartner Sales Podcast
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How Marketing and Sales Can Work Together to Deliver a Better Experience
I'm absolutely a huge proponent in finding small ways to pilot. Just one thing, what is the smallest thing that we could do differently to start to understand together how this could work for us. I can give you another example. Another company that we profiled get a sort of we just wanted to just choreograph time value engagement. We're marketing and sales were jointly working together to co create a customer point. That's a really unique kind of three way perspective,. including the buyer in that view, as well as marketing and sales.That's fantastic. Christina, I really appreciate sharing that with all of us today. Now, I think you know what I'm going to ask you next
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