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Authenticity Is a Big Thing for You
Greg Dyke: We're all worried about being vulnerable. None of us want to be the first one to put our hands up and utter the famous words, I don't know. It's much easier to live your life when you admit those flaws than when you try and cover them up. authenticity is a really big thing for you, isn't it? A lot of times large companies have got this long history when some of the stuff they've done was right and some was wrong. And if you've always covered up what was wrong, you're narrowing down, massively narrowing down what you can say.