Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Chris Voss: Interview with a Master Negotiator

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

How to Quantify the Impact of Your Decisions

How big of a loss does that have to be in order to get you to move? It's interesting question. Loss things twice as much as an equivalent game according to Prospector, which they won the Nobel Prize for in behavioral economics. Danny Kahneman then gave an interview where he said that it's actually five times as much. So I'm trying to focus a lot more these days on like impact questions. Like, how can I ask questions that uncover the impact of you making this or not making this decision?

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