J l d: We trust each other more than ever, and we trust companies and organizations less than ever. 83 % of americans have made a purchase in the last 30 days based on a recommendation from a friend or family member. Advertising is only the seventh most persuasive form decision making when people go to make a purchase.
Jay Baer is the founder of Convince & Convert and a 7th generation entrepreneur. He is the author of 6 best-selling books, including Talk Triggers. He is also the founder of 5 multi-million dollar companies and a Hall of Fame speaker.
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