The Importance of Building a Personal Brand in Entrepreneurship

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This chapter explores the significance of developing a personal brand in entrepreneurship, emphasizing its role in connecting with the audience, establishing authenticity, and gaining trust. The speakers discuss the shift from brand-focused to person-focused buying behavior, emphasizing the value of revealing the personal side of their lives to engage with their audience.

I had the incredible opportunity to speak at the renowned Powerhouse Women event, and let me tell you, it was an absolute game-changer.

Picture this: A gathering of fierce and fabulous female entrepreneurs, all on a mission to skyrocket their success. This event is the brainchild of my wonderful friend and founder of Powerhouse Women, Lindsey Schwartz, and let me tell you, she knows how to put on a show!

Lindsey invited me, Ronne Brown of GirlCEO, and the ever-inspiring Lori Harder of H2GLO, to join her on stage for a live podcast panel.

We fielded burning questions straight from the audience about building businesses from the ground up, navigating the shifting landscapes of digital courses, memberships, and masterminds, and of course, the behind-the-scenes magic that fuels our own entrepreneurial journeys.

The beauty of it all? Each of us brings our unique flair, perspectives and ideas to the table -- and in this episode, you’re getting access to all of it.

You’ll hear:

The 3 most essential things you should do to create momentum in your new business
How a personal brand can help you grow your business
Ways to keep your offer fresh and exciting over a long period of time
What’s next for the membership and digital course industry

Plus much, much more! I've got a strong hunch that you're going to savor every single second of this podcast. So press play on this episode and get ready to have your entrepreneurial spirit ignited.

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