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#609: A Masterclass in Entrepreneurship: Powerhouse Women Panel Replay with Lindsey Schwartz, Ronne Brown, & Lori Harder

The Amy Porterfield Show

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The Importance of Building a Personal Brand in Entrepreneurship

This chapter explores the significance of developing a personal brand in entrepreneurship, emphasizing its role in connecting with the audience, establishing authenticity, and gaining trust. The speakers discuss the shift from brand-focused to person-focused buying behavior, emphasizing the value of revealing the personal side of their lives to engage with their audience.

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