E-Commerce in Asia - Will It Translate to the US and Europe?

Shopping payment has taken off so rapidly in Asia, we don't know if it will port in the same format in US and Europe. But what I do know is that some of those underlying demand spaces do port well... The fact that consumers are stressed out and that they're looking for a small moment of indulgence, that they say, I deserve it, even if I'm buying a hot pink lipstick that I would never wear otherwise. That idea of getting an adventure and entering uncharted territory, that ports well. So some of the underlying needs states that we discovered, the demand spaces, they work across markets. Whether the e-commerce model will be the same, whether it will