When apple changed privacy settings on their devices and no longer and like made people opped in or allow consent to aps tracking them across their phones, it has devastated metas ad business. And i'm talking to business owners at all stages of business who are saying, like, you know, it used to cost me 14 dollars to attain a customer. Now it costs me a hundred dollars because apple is not simply allowing meta and plenty of other brands and appls to just track your behavior. So, o, a little off the scope here, what we're here to talk about, but i just think it so insidious. It really all wraps into, like, the ways, if you

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