How I Built This with Guy Raz cover image

Burton Snowboards: Jake Carpenter (2017)

How I Built This with Guy Raz

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What Kind of Feedback Did You Get From People Buying Snowboards?

i was like willie loman, and i was a travelling salesman. I remember once going out with 38 snowboards, and i drove around new york state and visited dealers. And it was, in the beginning, skaport shops, serf shops, ski shops. That first year, what kind of feedback were yu geting from peoplewho wo bought them? Do they love it? O they were the this is going to change the world. Ameni because there were these pockets around the country, in michigan and arizona, there were these places where people had snirfed and like me, and they'd sort of stuck with it,. They got

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