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Using Scarcity in Marketing: A Roadmap to Higher Conversions

Social Media Marketing Podcast

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The Importance of Supply Related Scarcity

CNN's John Sutter talks about the difference between supply-related scarcity and limited edition. He says even people who say they never fall for scarcity can do it at some point in their lives. "Limited edition" is a spin on an original product or service, he says.

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