9min chapter

Tropical MBA: Entrepreneurship & Founder Lifestyle cover image

#724 Hyper Niche Business Ideas with Big End Game Potential

Tropical MBA: Entrepreneurship & Founder Lifestyle

CHAPTER

Using Cold Email as a Marketing Channel

This chapter explores the benefits and strategies of using cold email as a marketing channel for early-stage companies. It emphasizes the ability to quickly build a contact list, receive real-time feedback on products, and adjust strategies based on responses. The speakers also share their successful approach of personalizing cold emails and discuss the challenges of converting leads into sales.

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